10 Best Tools for ChatGPT & Google AI Visibility (2025)

The world of search is changing faster than ever. Traditional SEO is no longer enough. With the rise of AI-powered answers from platforms like ChatGPT and Google’s AI Overviews, a new discipline has emerged: AI Engine Optimization (AEO), sometimes called Generative Engine Optimization (GEO). If your content isn’t visible in these AI-driven conversations, you’re missing a massive and growing source of traffic and brand exposure.

This leaves many marketers asking the critical question: What are the best tools to increase my company appearing on ChatGPT and Google AI? This guide provides the answer. We’ve analyzed the emerging landscape of AI content optimization software to bring you a definitive list of the top platforms. We’ll explore their features, target users, and pricing to help you find the perfect solution to dominate the new era of AI search.

1. Profound: Daily AI Engine Analytics

Profound positions itself as a high-frequency, data-rich platform for serious brands who need daily insights into their AI search performance. It’s one of the most comprehensive tools for optimizing content for AI search on the market.

What It Does

Each day, Profound runs a battery of structured prompts across major AI models like ChatGPT, Gemini, and Claude. It then aggregates this data into a single dashboard, analyzing citations, sentiment towards your brand, and your competitive “share of voice” within AI-generated answers.

Key Features

• Daily Prompt Engine: Even the Lite tier offers over 200 daily prompts to track.
• Answer-Engine Insights: Provides deep analysis of why and how your content is being used.
• Conversation-Level Drill-Downs: You can see the specific conversations where your brand was mentioned.

Potential Challenges

• It can be expensive to get started.
• The platform does not include personas, focusing more on structured prompts.
• The data-rich UI can feel heavyweight for teams that only need weekly tracking.

Pricing & Target Audience

Profound is best for people looking for hands-on, enterprise-level solutions.

• Lite: $499/month (aimed at startups and dedicated teams).
• Enterprise: Custom pricing (for global brands).

Website: TryProfound.com

2. RivalSee: Persona-Driven AI Audits

Unlike most traditional SEO tools that focus on keywords, RivalSee is built around how real people interact with LLMs. It simulates queries from specific user personas, which is crucial as AI models increasingly personalize results based on conversational history.

What It Does

RivalSee benchmarks your brand’s performance against competitors by running persona-driven prompts across ChatGPT, Claude, Gemini, Perplexity, and Google AI. It uniquely tries to mimic AI “memory” by embodying a persona, providing a more realistic view of your visibility in conversational search.

Key Features

• Conversation-Focused: Prioritizes how users chat with AI over simple keyword tracking.
• Built-in Persona Library: Helps you quickly test queries relevant to your target audience.
• Source URL Tracking: Shows the exact URLs the AI models are citing in their answers.
• Free Scan: Offers a one-off scan to test the platform.

Potential Challenges

• Daily refresh rates and multi-site support require the Pro plan.
• The platform is still building out its automated optimization suggestions.

Pricing & Target Audience

• Free: One-off scan.
• Startup: $59.99/month.
• Pro: $99.99/month.

Website: RivalSee.com

3. BrightEdge – Generative PAI / AI Catalyst

For large enterprises already invested in the SEO ecosystem, BrightEdge’s offering is a powerful, integrated solution. It extends its formidable enterprise SEO suite with robust AI tracking capabilities.

What It Does

AI Catalyst adds generative search visibility, sentiment analysis, and competitive overlap tracking directly into the BrightEdge platform. It leverages a massive dataset to provide reliable insights.

Key Features

• Massive Data Set: Analyzes tens of thousands of prompts for unparalleled data depth.
• Device-Specific Insights: Differentiates between mobile and desktop AI Overview performance.
• Full Integration: Seamlessly fits into the broader BrightEdge SEO workflow.

Potential Challenges

• This is an enterprise-only solution with opaque pricing and a long onboarding process.
• It focuses more on traditional keywords than on simulating conversational LLM searches.

Pricing & Target Audience

• Pricing: Custom enterprise contracts, historically starting in the five-figure annual range.

Website: BrightEdge.com

4. seoClarity – Clarity ArcAI

seoClarity’s Clarity ArcAI is an excellent piece of AI content optimization software for technical SEOs who want to understand how AI bots interact with their websites on a foundational level.

What It Does

The platform offers a unique blend of tracking AI bot crawlability, inclusion in Google AI Overviews, and visibility on ChatGPT/Gemini. It also includes tools for prompt research and content optimization.

Key Features

• Bot-Level Tracking: A standout feature that shows if crawlers from Google AI and ChatGPT have successfully found and processed your pages.
• AI Sentiment Analysis: Measures whether your brand is mentioned positively, neutrally, or negatively.
• All-in-One Platform: Integrates AIO tracking into a comprehensive SEO platform.

Potential Challenges

• Pricing is opaque and requires purchasing the full seoClarity platform.
• This is an enterprise-level commitment not suited for smaller businesses.

Pricing & Target Audience

• Pricing: Enterprise-only, requires contacting their sales team.

Website: seoClarity.net

5. Similarweb – AI Traffic & Insights Add-on

Similarweb, a giant in competitive traffic intelligence, has entered the GEO space by focusing on what it does best: measuring traffic. Its AI add-on aims to quantify the impact of generative AI on your website sessions.

What It Does

This add-on estimates the volume of inbound traffic originating from Gen-AI chatbots and, crucially, identifies the prompts that are driving that traffic.

Key Features

• Traffic Focus: Connects AI visibility directly to website traffic, which can help demonstrate ROI.
• Market Share Analysis: Pairs AI traffic data with Similarweb’s vast competitive intelligence tools.
• Prompt Discovery: Helps you find the user questions sending users to your site from AI chats.

Potential Challenges

• The AI functionality is a paid add-on, requiring at least the $1,500/yr Starter Web-Intel plan.
• The “talk to sales” model for the add-on pricing adds a layer of friction.

Pricing & Target Audience

• Starter Web-Intel: From $199/month.
• AI Add-on: Bespoke pricing.

Website: Similarweb.com

6. Authoritas – AI Overview Rank Tracking

Authoritas is a well-regarded all-in-one SEO platform popular with agencies, and its AI Overview tracking is a strong addition. It focuses primarily on Google’s AIO within the SERP.

What It Does

The platform detects when your domain appears in Google AI Overviews and provides analysis of competitors and sources cited within those AI-generated answers.

Key Features

• Transparent Pricing: Clear, tiered pricing is a welcome change from opaque enterprise models.
• Agency-Friendly Connectors: Integrates with Looker Studio and BigQuery for customized reporting.
• Source Analysis: Helps you understand which sites Google trusts for AIO content.

Potential Challenges

• AIO tracking outside the US is still limited and may require ad-hoc crawls.
• It does not yet cover standalone chatbots like ChatGPT.

Pricing & Target Audience

• Starter: £99/month (~$125).
• Team: £299/month (~$375).

Website: Authoritas.com

7. SE Ranking – AI Overviews Tracker

For businesses looking for an affordable and straightforward way to dip their toes into AIO tracking, SE Ranking is an excellent entry point. It integrates AI Overview data into its already popular rank-tracking toolkit.

What It Does

SE Ranking provides daily tracking of your domain’s presence and position within Google AI Overviews. It includes cached SERP snapshots so you can see exactly what the user saw.

Key Features

• Affordable Entry Price: One of the most cost-effective ways to start tracking AIO visibility.
• Integrated Toolset: AIO data lives alongside your standard rank tracking, site audits, and competitor analysis.
• Daily Tracking: Provides frequent updates on your AIO performance.

Potential Challenges

• The tool is currently Google-only and does not yet track brand mentions on ChatGPT, Gemini, or other conversational AI platforms.
• Its focus is on SERP features rather than broad conversational AI performance.

Pricing & Target Audience

• Pro: From $119/month.
• Business: From $259/month.

Website: SERanking.com

8. SEOmonitor – AIO Tracking

SEOmonitor, another favorite among SEO agencies, offers highly detailed AIO tracking with a focus on measuring the real-world impact on traffic and visibility.

What It Does

The platform provides daily desktop and mobile tracking of Google AI Overviews, complete with raw SERP HTML exports for deep analysis. Its standout feature is modeling how AIO presence impacts your organic traffic.

Key Features

• Traffic-Impact Modeling: Estimates how gaining or losing an AIO spot affects your traffic.
• Keyword-Level Presence: Tracks AIO visibility for each of your target keywords.
• Forthcoming SearchGPT Tracking: Plans to expand beyond Google AIO are on the roadmap.

Potential Challenges

• AIO data is currently focused on the US market.
• Its pricing model, which charges per keyword for AIO data, can add up quickly.
• It is primarily keyword-focused and may not fully capture the nuance of conversational chat queries.

Pricing & Target Audience

• Starter: €99/month (~$110).
• AIO Data: +€19 per 1,000 keywords.

Website: SEOmonitor.com

9. Nozzle – SGE / AI-SERP Monitor

Nozzle is a rank tracker built for data fanatics. It offers some of the most granular scheduling and tracking options available, now extended to Google AI Overviews (formerly SGE).

What It Does

Nozzle tracks your domain’s appearance in AI Overviews with full SERP snapshots. It allows you to monitor an unlimited number of competitors for any keyword.

Key Features

• Granular Scheduling: Can pull data as frequently as every hour.
• Huge Keyword Allowances: Tiers are based on “pulls” rather than keywords, accommodating large-scale tracking.
• Unlimited Competitors: Provides a complete view of the competitive landscape for any query.

Potential Challenges

• ChatGPT and Gemini tracking are not yet in full support.
• The platform is more keyword-focused than conversation-focused.
• The “pulls”-based pricing can get pricey for smaller teams running frequent checks.

Pricing & Target Audience

• Tiers: Start from Basic at $59/month for 10,000 pulls.

Website: Nozzle.io

10. Surfer – AI Tracker

Surfer, a leading content optimization tool, has launched an add-on focused specifically on tracking brand mentions within ChatGPT. It’s a natural extension for their user base of content writers and SEOs. For a deeper dive into content strategy, consider our guide on Generative Engine Optimization.

What It Does

The AI Tracker monitors how often ChatGPT mentions your brand or key topics. It provides prompt-level details and identifies the citation sources used in the AI’s response.

Key Features

• Plug-and-Play: Extremely easy to set up for existing Surfer users.
• Variance Smoothing: Averages weekly updates over multiple prompt runs to provide more stable data.
• Citation Source Analysis: Helps you understand which content assets are influencing ChatGPT.

Potential Challenges

• It is currently limited to ChatGPT.
• The add-on price is per-prompt, which may be a drawback for broad tracking campaigns.
• Daily refresh costs extra.

Pricing & Target Audience

• Add-on Pricing: $95/month (25 prompts), $195/month (100 prompts), $495/month (300 prompts).

Website: SurferSEO.com

How to Choose the Right AI Visibility Tool for Your Business

With so many options, selecting the right platform can be daunting. You can simplify your decision by looking at it through the lens of your specific needs.

Our Top Picks

Best Overall: RivalSee For most businesses, RivalSee offers the best combination of features, affordability, and forward-thinking methodology. By focusing on conversations and personas rather than just keywords, it better matches how people naturally interact with AI systems. It’s easy to start, reasonably priced, and isn’t limited to enterprise clients, making it the most versatile and practical choice for navigating the future of search.

Best for Enterprise: Profound If budget is not a primary constraint and you require deep, daily, data-intensive analysis, Profound is the top choice. It provides the granular, hands-on reporting and competitive intelligence that large global brands and data-driven teams need to operate at scale.

Focus on these key areas to make your decision:

Budget vs. Cadence: How often do you need data? If daily insights are critical, you’ll need to budget for premium platforms like Profound. If a weekly check-in is sufficient, more affordable tools like RivalSee are an excellent choice.

Engine Coverage: Where does your audience get answers? If you’re focused on B2B or tech, tracking mentions in ChatGPT and Perplexity is crucial. Look for cross-engine platforms like Profound or RivalSee.

Depth of Insight: What question are you trying to answer? If you just need to know, “Am I featured in the AI box?” a tracker like SE Ranking will suffice. If you need to understand why and get guidance on how to improve, you’ll need the deeper analytical capabilities of Profound or the persona-based insights of RivalSee.

Frequently Asked Questions (FAQ)

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization is the practice of optimizing content to appear in AI-generated responses from platforms like ChatGPT, Google AI Overviews, Gemini, and other large language models. It’s the evolution of traditional SEO for the AI age.

How do AI visibility tools differ from traditional SEO tools?

Traditional SEO tools focus on keyword rankings and website metrics. AI visibility tools track how your brand appears in conversational AI responses, analyze citation patterns, and optimize for the unique ways AI models process and present information.

Which AI platforms should I be tracking?

At minimum, you should track Google AI Overviews (the most visible in search results) and ChatGPT (the most widely used conversational AI). Depending on your audience, also consider Gemini, Claude, and Perplexity.

How often should I check my AI visibility?

For most businesses, weekly tracking is sufficient. However, competitive industries or those heavily dependent on AI traffic may benefit from daily monitoring using tools like Profound or RivalSee’s Pro plan.

Can I use traditional SEO strategies for AI optimization?

While some SEO fundamentals apply (quality content, authority, relevance), AI optimization requires new approaches like persona-based content, conversational optimization, and understanding how AI models cite sources.

Conclusion: Investing in Your AI Future

The rise of generative AI isn’t a trend; it’s the next evolution of how people find information. Ignoring your visibility within these platforms is like ignoring Google a decade ago. Answering the question, “What are the best tools to increase my company’s appearance on ChatGPT and Google AI?” is the first step toward building a resilient digital strategy.

While every tool on this list offers value, platforms like RivalSee are leading the way by focusing on the conversational, persona-driven nature of AI search. This approach provides a more accurate picture of your true visibility. The key is to start now. Analyze your current standing, invest in a platform that fits your needs, and begin optimizing for the answer-driven future of search.