
The Great ChatGPT Traffic Miscounting Problem
SEO experts are missing the real impact of ChatGPT by looking at direct referral traffic. Here's why the 200:1 ratio doesn't tell the whole story.
Charlie Graham
6 min read
SEO Strategy
Looking for the best AEO, GEO, or AIVO agency? Our 2025 guide profiles the top firms leading in AI search, content, and voice optimization.
The ground is shifting beneath our feet. For years, the goal of SEO was to rank #1 on a list of blue links. Today, that’s not enough. The rise of AI-powered search—from Google’s SGE to ChatGPT and voice assistants—has created a new paradigm. Your brand no longer needs to just be on the list; it needs to be the answer.
This is the new frontier of digital marketing, defined by a new set of crucial acronyms:
This isn’t a distant future; it’s happening right now. The agencies that understand this shift are the ones that will define the next decade of digital success. Here at RivalSee, we live and breathe the competitive landscape, and the biggest strategic pivot for businesses in 2025 is mastering AEO, GEO, and AIVO.
To help you find the right partner for this journey, we’ve compiled the definitive guide to the agencies leading the charge.
Choosing a partner for this new landscape can be daunting. The space is noisy, and many are simply rebranding old SEO services. A true AEO/GEO leader demonstrates expertise in specific, future-focused areas. Here’s what to look for when evaluating potential agencies:
Here are the agencies that are not just adapting to the future of search but actively building it. We’ve created detailed profiles with key tags to help you find the perfect fit based on your needs, industry, and budget.
Description: iPullRank is a boutique enterprise SEO and content strategy agency based in New York. Led by industry leader Mike King, the firm works with Fortune 500 brands like Microsoft and Citi, tackling some of the most complex challenges in search. Their services range from deep technical audits and site architecture planning to JavaScript SEO and advanced content strategy, positioning them as a go-to partner for large organizations with sophisticated digital ecosystems.
Why They Stand Out: What truly sets iPullRank apart is its deep focus on “relevance engineering” for an AI-first world. They don’t just optimize for keywords; they engineer brand authority by mastering structured data, improving entity recognition, and even optimizing for LLM prompts. This forward-thinking approach ensures their enterprise clients become trusted, citable sources for generative AI and answer engines.
Description: Amsive is a full-service enterprise marketing agency with a strong foundation in data and analytics. With multiple offices across the U.S., they offer integrated strategies that cover the full digital spectrum, including technical SEO, content marketing, paid media, and analytics. They have a proven track record of working with large brands, particularly in highly regulated and complex industries where a data-driven approach is paramount.
Why They Stand Out: Amsive’s key differentiator is its ability to create cohesive, cross-functional campaigns that drive measurable business outcomes. For AEO, this means their SEO recommendations are always connected to broader marketing goals. Their hands-on team of industry veterans excels at boosting a brand’s visibility in both traditional and AI-driven search by ensuring every channel works in harmony.
Description: First Page Sage is a long-running agency specializing in SEO and thought leadership content for B2B and enterprise clients. Their core methodology is built on a cadence-based publishing model, consistently producing authoritative, high-E-E-A-T content that earns trust from both human audiences and AI algorithms. They work with major brands like Salesforce, Logitech, and U.S. Bank to establish them as the definitive voice in their respective industries.
Why They Stand Out: First Page Sage is a true pioneer in Generative Engine Optimization (GEO). They were among the first to publish comprehensive breakdowns of AI chatbot algorithms, and their GEO service is built on improving the six key signals AI engines use for recommendations. This research-led approach to making brands “be the answer” makes them a leader in the next generation of search.
Description: GrowthX operates on a unique subscription-based model, providing clients with a complete, AI-powered growth engine rather than a set of standalone services. Their system integrates workstreams like content creation, programmatic SEO, conversion optimization, and paid media, all managed by a dedicated growth strategist. This model is designed for mid-market and enterprise B2B brands that need to scale their organic reach and content velocity rapidly.
Why They Stand Out: GrowthX’s standout feature is its focus on delivering an outcome-oriented system, not just services. By blending AI-driven workflows with expert human oversight, they achieve incredible efficiency and results, such as 24x organic growth in a year for one client. They are a new breed of agency built for the age of AI, treating growth as a scalable, repeatable machine.
Description: Graphite Growth is an SEO consultancy positioned at the absolute forefront of Answer Engine Optimization (AEO). Based in San Francisco and Los Angeles, they work primarily with ambitious tech startups and enterprises that want to dominate the new landscape of generative search. Their services are a blend of deep technical SEO, strategic content optimization, and proprietary tool development.
Why They Stand Out: Led by industry thought leader Ethan Smith, Graphite’s entire focus is on getting clients cited in AI answers. They publish leading-edge research, like their “AEO Tools” index, and have seen interest in their services “explode” as LLM usage grows. They are not just participating in AEO; they are actively defining the field.
Description: Seer Interactive is a mid-sized digital marketing agency and certified B Corp known for its data-first culture. Operating on a remote-first model, they specialize in using big-data analytics to solve complex marketing challenges for mid-to-large “challenger” brands. Their approach blends traditional SEO best practices with forward-looking strategies for AI search.
Why They Stand Out: Seer’s competitive edge comes from its deep analytical capabilities and development of proprietary tools, like Seer Signals. This allows them to uncover insights from massive datasets that inform their AEO strategies, providing clients with a measurable and data-validated path to success in emerging search formats.
Description: iQuanti is an analytics-focused digital marketing agency with deep expertise in the financial services and insurance sectors. Their approach is rooted in rigorous data analysis to drive enterprise-level SEO performance. They have applied this analytical mindset to deconstruct how AI search engines operate and build trust with brands.
Why They Stand Out: iQuanti’s core AEO philosophy is built on establishing entity authority. Their research has shown that in AI-generated answers, a strong, well-defined brand entity often beats sheer backlink volume. They offer an “AEO accelerator” program specifically designed to bolster a brand’s presence and authority in platforms like ChatGPT, SGE, and Perplexity.
Description: Founded by Neil Patel, NP Digital is a global, full-service digital marketing agency that has quickly scaled to serve a broad range of clients from mid-market to enterprise. They are known for blending content marketing and conversion rate optimization (CRO) to create holistic strategies that drive growth across the entire funnel.
Why They Stand Out: NP Digital has launched a dedicated AI-Search Optimization practice to formalize its AEO/GEO offerings. Their strategy focuses heavily on entity consolidation and advanced schema implementation, ensuring brands are perceived as high-confidence sources by AI. They uniquely position AEO as the critical bridge between traditional SEO (visibility) and CRO (action).
Description: RevenueZen is a growth marketing agency that focuses exclusively on driving measurable pipeline and revenue for B2B companies, particularly in the SaaS and tech industries. Their services are designed not just for visibility, but for tangible business results, making them a top choice for companies focused on ROI.
Why They Stand Out: RevenueZen is a true pioneer in Generative Engine Optimization (GEO). They embrace an experimentation-led approach, rigorously tracking brand mentions in AI outputs and tying their efforts directly to revenue. Their focus on creating E-E-A-T content and optimizing for prompts makes them one of the premier choices for B2B brands looking to win in 2025.
Description: Omniscient Digital is a content-driven SEO agency specializing in helping B2B SaaS companies achieve organic growth. They work with high-profile clients like Adobe and Asana, focusing on creating authoritative content that positions them as undeniable thought leaders in their respective niches.
Why They Stand Out: Omniscient has branded itself as an expert in Generative Engine Optimization through what they call entity-based content strategies. They work to create “ubiquity” for their clients by producing authoritative content on their own blogs, third-party sites, and through digital PR, building a web of trust that LLMs are designed to recognize and reward.
Description: While widely known for its content marketing platform, Contently also operates a powerful Strategic Services arm focused on optimizing content for Large Language Models (LLMs). They serve enterprise clients who need to produce and manage high-quality content at a massive scale, ensuring it is primed for visibility in AI-driven search engines and chatbots.
Why They Stand Out: Contently’s unique offering is its “LLM Optimization Blueprint™,” combined with access to a network of over 160,000 freelance creators. This allows them to not only devise a strategy (covering schema, entity audits, and prompt testing) but also execute it immediately. If AI citations drop, they can rapidly deploy content updates, giving clients unparalleled agility.
Description: Siege Media is a content marketing powerhouse renowned for producing high-quality, link-worthy assets like blogs, guides, and infographics. They serve a wide range of clients in competitive spaces like SaaS, fintech, and e-commerce, helping them earn authority through exceptional content. They have adapted this successful model to thrive in the AEO landscape.
Why They Stand Out: Siege Media’s strength lies in creating engaging, evergreen content that naturally becomes a primary source for both users and AI. By combining compelling writing with AI-friendly formatting and structured data, they help clients secure coveted featured snippets and direct citations in AI answers, proving that high-quality content is the ultimate AEO strategy.
Description: Zen Media is a digital PR and marketing agency specializing in the B2B sector. Led by CEO Shama Hyder, the agency takes a holistic view of a brand’s digital presence, blending earned media, influencer campaigns, and SEO to create a powerful and cohesive brand narrative.
Why They Stand Out: Zen Media has moved proactively into the AEO space with its “Brand AI Visibility Index (BAIV)” framework. This proprietary system quantifies how often and how positively a brand appears in high-value AI answers. They excel at blending PR with SEO to ensure their clients’ positive news and expert content get referenced by AI, actively managing brand sentiment in the generative age.
Description: Avenue Z is an integrated PR and SEO agency with a focus on innovative, founder-led brands in the tech, fintech, and direct-to-consumer spaces. Their model is built on the idea that media coverage and search visibility should not be separate goals, but rather two sides of the same coin.
Why They Stand Out: Avenue Z’s model is designed to “future-proof” clients for AI search. They merge performance PR (getting media hits) with long-form content and generative optimization (making sure those hits influence AI). By emphasizing thought leadership and implementing schema, they boost brand authority across Google’s SGE, ChatGPT, and even emerging social search platforms.
Description: NoGood is a high-growth marketing agency that has earned a reputation for driving rapid, measurable results for VC-funded startups, scale-ups, and D2C brands. Their roots are in performance marketing, meaning every strategy is tied to data and conversions, a philosophy they now apply to the world of AEO.
Why They Stand Out: In 2025, NoGood launched a dedicated Answer Engine Optimization service, bundling cutting-edge tools like LLM citation tracking and “prompt-gap” dashboards. True to their performance roots, they ensure that every AEO effort is designed not just for visibility in AI answers, but to drive actual conversions, making them a top choice for growth-obsessed brands.
Description: Led by well-known marketing expert Eric Siu, Single Grain is a digital agency that helps brands navigate the complexities of an omnichannel world. Their strategies are designed to ensure brand presence and consistency across every platform where a customer might look for answers, from search engines to social media.
Why They Stand Out: Single Grain has defined its own unique approach called “Search Everywhere Optimization” (AEvO). This strategy blends AEO with optimization for social media search, marketplace search, and AIVO. In practice, they help brands secure citations across voice assistants, AI answer boxes, and social platforms in a single, coordinated sprint.
Description: Zozimus is a digital marketing and PR agency that prides itself on merging creative brand storytelling with the technical demands of the AI era. They work with a diverse client base, including consumer brands and higher-ed institutions, to ensure their narratives resonate with both human audiences and AI algorithms.
Why They Stand Out: Zozimus’s strength lies in its ability to blend creative campaigns with technical SEO. They ensure that their clients’ stories—whether in a press release, a blog post, or a social campaign—are supported by the right schema and content structures to get picked up and amplified in AI-driven search results.
Description: Rise at Seven is a creative SEO agency that became famous for engineering viral campaigns that earn massive media coverage and high-authority links. With a strong presence in the U.S., they apply this PR-driven approach to help brands in competitive consumer spaces like retail, fashion, and lifestyle.
Why They Stand Out: Rise at Seven has proven that PR-driven buzz directly translates into AI citations. They operate on a simple but powerful philosophy: “make brands so interesting that AI wants to talk about them.” Their campaigns have generated huge ROI by getting product data and brand stories referenced directly in ChatGPT snippets.
Description: WebFX is one of the largest and most well-known full-service digital marketing agencies in the United States. They offer a comprehensive suite of services, including SEO, PPC, and web design, catering primarily to small and mid-market businesses. Their business model is built on transparency, with clear pricing and a focus on delivering measurable results.
Why They Stand Out: WebFX excels at bringing enterprise-level tactics, including AEO, to the SMB market at scale. They develop proprietary tools like “SnippetIQ” to efficiently win featured snippets and answer-box placements for thousands of clients. Their combination of transparent pricing and a results-driven approach makes advanced AI SEO accessible to businesses without enterprise-level budgets.
Description: Victorious is an ROI-focused SEO agency that has built a strong reputation for delivering demonstrable traffic and ranking improvements. They work primarily with mid-market businesses and SaaS companies in competitive niches, focusing on efficient, high-impact SEO strategies.
Why They Stand Out: Victorious has fully embraced the technical side of AEO. They gained recognition for helping clients like GE Digital achieve over 100% organic traffic growth through dedicated AEO programs. They excel at combining on-site technical fixes like site speed and schema with strategic content updates to help clients break through the noise.
Description: Brainlabs is a global performance marketing agency with a strong data science and experimentation-driven culture. They work with large advertisers and Fortune 500 companies that require cutting-edge, analytics-backed strategies to maintain their competitive edge in a rapidly changing digital landscape.
Why They Stand Out: Brainlabs has established a specialty “AI Search Lab” division to pioneer AEO strategies. They bring a data science mindset to the field, analyzing log files and scraping AI search results hourly to monitor client visibility. They have developed specific playbooks to compensate for the potential 25% drop in organic clicks that some analysts predict from Google’s SGE.
Description: Thrive is a full-service digital agency that offers a complete suite of services including SEO, content, social media, and web design. They have a particularly strong emphasis on local SEO, helping small to mid-sized businesses like law firms, home service companies, and e-commerce stores grow their digital footprint.
Why They Stand Out: Thrive is a top choice for small businesses aiming to appear in local AI results and win in voice search. They ensure their clients’ structured data (NAP info, reviews) is perfectly optimized and that content is tailored for AIVO, so AI models present these businesses accurately in local and voice queries.
Description: The Ad Firm is a results-oriented agency that specializes in helping regional service companies and mid-size businesses generate leads from search. They are known for their data-driven strategies that combine local SEO expertise with advanced conversion rate optimization techniques.
Why They Stand Out: The Ad Firm is notably adept at local AEO. They know that Google’s AI and voice assistants often pull answers directly from Google Business Profiles, so they meticulously optimize every element and encourage clients to generate Q&A content. Their goal isn’t just to rank, but to convert leads directly from zero-click AI answers.
Description: Go Fish Digital is a digital agency known for its dual expertise in SEO and online reputation management (ORM). They work with brands and SMEs that need a partner who can not only improve search visibility but also protect and enhance their online image across all digital platforms.
Why They Stand Out: Go Fish has expertly brought its reputation monitoring skills into the AI era. They actively track client mentions in AI search and optimize content to influence the sentiment in AI-generated answers. They help brands “earn trust” from AI by ensuring that positive reviews, accurate Wiki data, and favorable press are in place for LLMs to find.
Description: 51Blocks is primarily a white-label SEO and PPC provider that acts as an outsourced digital marketing team for other agencies, freelancers, and SMBs. They handle the execution of complex SEO tasks in the background, allowing their partners to offer a wider range of services under their own brand.
Why They Stand Out: 51Blocks’ unique white-label model makes advanced AEO accessible to everyone. By handling technical optimizations and content restructuring for AI search on behalf of their partners, they indirectly help countless local businesses appear in AI results. They provide deliverables like AI visibility reports, making cutting-edge techniques available even to the smallest agencies.
Description: BlakSheep Creative is a small, veteran-owned agency based in Louisiana that has carved out a powerful niche. They specialize in helping local organizations, contractors, and nonprofits with limited budgets achieve visibility where it matters most for them: in local and voice-based search queries.
Why They Stand Out: BlakSheep is a true specialist in AI Voice Optimization (AIVO). Their strategies are laser-focused on making clients the spoken answer on assistants like Siri and Alexa. They do this by producing conversational Q&A content and leveraging FAQ schema to target the featured snippets that voice assistants rely on, delivering high-impact results for local entities.
Description: Algomindz is a newer boutique agency that, while not U.S.-based, serves U.S. clients remotely and has gained attention for its sharp focus. They concentrate on building topical authority and executing precise semantic SEO to achieve AI visibility for clients in competitive niches.
Why They Stand Out: Algomindz demonstrates that a smart, focused strategy can deliver results even on a tight budget. They leverage automation and deep keyword-plus-entity research to help smaller e-commerce and education sites rank in AI answers. Their focus on topical authority is a key pillar of any successful AEO strategy, making them a noteworthy niche player.
Description: Misaias is a boutique AI-SEO and digital marketing consultancy led by Marcos Isaias. It is geared towards small businesses, solopreneurs, and digital creators who need to build their online authority and brand presence. The consultancy offers personalized services ranging from on-page SEO audits to affiliate monetization, backed by a blog with extensive insights into AI productivity and content strategy.
Why They Stand Out: The strength of Misaias lies in its agile, content-focused approach to AI search visibility. Marcos specializes in practical strategies for ranking in platforms like ChatGPT and Perplexity, making him a valuable resource for smaller players. The consultancy combines public thought leadership with hands-on, personalized consulting, offering an accessible path to competing in the AI search landscape.
The age of AI search is not a trend; it’s a fundamental transformation. The agencies listed above are the navigators of this new world, each with a unique approach to helping brands become the definitive answer.
Choosing the right partner is one of the most important strategic decisions you will make this year. As you evaluate your options, remember that understanding where your competitors are placing their bets is half the battle. Using a competitive intelligence platform like RivalSee can give you the insights you need to choose wisely and build a strategy that doesn’t just compete, but wins.
Which agencies are on your radar? Did we miss a key player in the AEO/GEO space? Share your thoughts in the comments below!
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